MediaKind appoints sales execs to drive growth in the Americas

Ahead of IBC2024, MediaKind today announces the appointment of two accomplished executives to lead its sales teams in the Americas region: Lauren Johnson as Vice President of Sales, New Media and Sports, and Anthony Busse as Vice President of Sales, Broadcasters, Cable and Telco.

These strategic hires reinforce the company's commitment to driving growth and innovation across key market segments and furthering its goal of redefining the future of media delivery with its innovative end-to-end solution, MK.IO. Johnson and Busse will focus on strategic growth and scaling this side of the business, driving MediaKind's efforts to bring best-in-class solutions to new and existing markets.

Johnson brings over 15 years of experience in video streaming, including roles at Datazoom and MobiTV, where she drove significant revenue growth and led successful sales teams. Her deep understanding of the OTT and SaaS markets will be instrumental in expanding MediaKind’s presence across the Americas.

Busse has over a decade of experience driving growth and strategic sales in the media technology space. At Quickplay Media and Verizon, he led high-performing teams and helped major clients like Disney and TelevisaUnivision launch new services and hit their business goals. His expertise in SaaS and DTC technologies will be key as MediaKind expands its footprint across the Americas.

Read the full press release here.

MediaKind