Inuk Networks is to provide access to live Premier League games as part of its new premium IPTV offering for university halls of residence
July 5, 2007
LONDON -- Inuk Networks today announced that it is to provide access to live Barclays Premier League games on the Setanta Sports 1 channel as part of its new premium TV offering - Freewire TV Extra: Student Pack. The service, which will be available from September this year to students living in university halls of residence, will feature a line-up of 20 premium entertainment, music and sports channels, including MTV, VH1, Smash Hits TV, Kiss TV, The Box Q TV and Kerrang! TV. Access to Setanta Sports 1 will be offered as an add-on to the 30 free digital channels already available on the Freewire TV platform.
Setanta Sports 1 carries a range of must-see live sports programming, including 46 Barclays Premier League games, 60 Bank of Scotland Scottish Premier League games, British Touring Car Championship and PGA Golf. This agreement to carry Setanta programming ensures that highly desirable sports programming is now a core component of the new Freewire TV Extra: Student Pack. As part of the commercial agreement, Setanta receives a fee for each subscriber to the Freewire TV Extra pack, as well as retaining all rights to advertising revenues on the Setanta channel.
The availability of top-level football games has proven to be a key factor in audiences migrating to multi-channel pay-TV platforms, especially among the young adult demographic. Including Setanta Sports 1 as one of the channels available through the Freewire TV Extra: Student Pack will ensure that live Premier League action is available as part of an affordable and attractive pay-TV bundle.
Timothy Ryan, GB Marketing Director at Setanta Sports, said: "Winning the exclusive rights to screen 46 Barclays Premier League games for the 2007/08 season as part of our programming line-up is proving to be a fantastic offering for our ever-growing audiences. By making these games available through the Freewire TV service, we're expanding the already numerous platforms our great content is available on and expanding the universe of viewers who can access this content."
Inuk Networks
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