ICTV, RGB Target Ads

ICTV, RGB Networks to demonstrate targeted advertising using overlay triggers for ActiveVideo channels

May 7, 2007

2 Min Read

LAS VEGAS -- ICTV, which enables actionable Web-driven media through television, and RGB Networks, the leader in network video processing, announced today that they are demonstrating a joint solution for triggering ActiveVideo programming and advanced, dynamic advertising at the NCTA Cable Show May 7-9.

In its booth, #4671, at the Mandalay Bay Convention Center, ICTV and RGB Networks are showing how logo overlays inserted in linear broadcast streams via the RGB Networks Broadcast Network Processor (BNP) can be used to enable immediate viewer entry into the dynamic, engaging ActiveVideo environment of Web media, full interaction, high-quality video and targeted, interactive advertising – all delivered as a single programming stream to the television by ICTV ActiveVideo.

Using the joint solution, programmers will be able to insert graphic elements into linear channels that will prompt viewers to switch directly to an ActiveVideo Channel or advertising showcase, without returning to the channel guide or VOD interface. Viewers of ActiveVideo Channels can use standard remote controls to navigate through current and archived video, access real-time news and information and interact with targeted, actionable, auditable advertising.

“Traditional TV advertising has been competing with Web advertising, DVR fast-forwarding and channel surfing in recent years,” said Ramin Farassat, vice president, product marketing for RGB Networks. “Together with ICTV, we are able to help programmers and operators enhance the value of commercial avails by prompting viewers to enter a targeted environment in which they can learn more about products they care about and ultimately make purchases.”

“As a standards-based platform, ActiveVideo can easily be integrated with other solutions to enhance its value to programmers and operators,” said Mark Jeffery, senior director, product marketing for ICTV. “Our work with RGB Networks technology invites viewer interaction directly from the linear program stream, and our platform enables the targeted, interactive advertising showcases that can support transactions and can generate higher advertising revenues.”


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