HITS Offers ETV Solution

Managed solution designed to reduce the costs and improve the process for delivering enhanced television (ETV) applications to cable systems

May 4, 2010

2 Min Read

LOS ANGELES -- The Cable Show 2010, May 4, 2010 – HITS® , a business unit of the Comcast Media Center (CMC – booth #2141) that provides content management and distribution solutions for the cable industry, announced today a managed solution designed to reduce the costs and improve the process for delivering enhanced television (ETV) applications to cable systems.

HITS AxIS™ ETV Solutions for Programmers include data PID (packet ID) distribution, management, and monitoring from HITS Advanced Interactive Services (AxIS). This service allows cable programming networks to deliver ETV applications without integrating them into their linear programming, incurring incremental transponder costs, or impacting video quality. Because the HITS AxIS platform delivers the data feed terrestrially, a television programming network can add ETV applications without affecting its existing satellite loading or the quality of its audio and video distribution. The HITS AxIS managed solution also allows content providers to deliver ETV applications that are tailored to their cable operator affiliates and the markets they serve.

In addition, HITS AxIS ETV Solutions for Programmers offer management and monitoring capabilities and Campaign Information Package (CIP) scheduling integration to insure applications perform as designed and are delivered to the right cable system at the right time. Since HITS AxIS serves as a programming network’s single point-of-contact for ETV distribution, it shifts the burden for monitoring ETV applications at each cable affiliate’s headend from the video programmer to HITS AxIS, which is delivering the application to participating cable operators. This can also accelerate the process for identifying and resolving service issues.

“Our content distribution and interactive video management capabilities allow us to provide programming networks with cost-effective options for delivering their ETV applications across a network’s entire footprint, or for delivering individual applications to specific cable markets,” stated Gary Traver, Senior Vice President and Chief Operating Officer of Comcast Media Center. “HITS AxIS ETV Solutions also take advantage of ample terrestrial bandwidth with a comprehensive approach toward quality assurance, which is essential for delivering a high quality experience to digital cable customers.”

Comcast Media Center (CMC)

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