Get Good Grades, Get Free Blockbuster

Blockbuster rewards students with free movie rentals for good grades

June 9, 2011

1 Min Read

MCKINNEY, Texas -- Blockbuster L.L.C. is giving students another reason to work hard in the classroom by offering the “Good Grades, Free Rental” program. Children in kindergarten through 12th grade who earn a B average or better on their report cards can head to participating BLOCKBUSTER® stores nationwide to receive a free, one-day, non-new release movie rental.

“Blockbuster wants to help show students one of life's great lessons: hard work has its rewards,” said Kevin Lewis, chief marketing officer for Blockbuster. “We believe the ‘Good Grades, Free Rental’ program gives teachers and parents another tool to provide positive reinforcement to school-age kids.”

Blockbuster Inc.

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