FLO TV will begin carrying pay-per-view boneheads beating on each other

May 7, 2010

1 Min Read

SAN DIEGO -- FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced that it will begin carrying popular UFC® Pay-Per-View events, kicking off with the highly anticipated May 8 rematch of UFC light heavyweight champion Lyoto "The Dragon" Machida and challenger Mauricio "Shogun" Rua. FLO TV™ direct-to-consumer viewers can step into the Octagon™ live at 10 p.m. EDT / 7 p.m. PDT on Saturday, May 8, and can relive all the action with event replays for 24 hours afterward. The mixed-martial arts event marks the first in a series of UFC Pay-Per-View events to be offered on the FLO TV service via the FLO TV Personal Television and Auto Entertainment devices.

"FLO TV customers love having on-the-go access to live events and sports programming, and we think this programming will appeal to the passionate UFC fan base," said Jayne Hancock, vice president of marketing for FLO TV. "Beginning with UFC 113 this Saturday night, MMA fans can now catch all the UFC Pay-Per-View action live and as it happens."

"We are very excited to have this deal with FLO TV, giving our fans a new way to watch UFC events live and on-the-go," said Dana White, UFC president. "Starting with Machida vs. Shogun 2 on May 8, for the first time ever, subscribers can tune in and watch a UFC event live on FLO TV."


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