Ericsson Studies TV/Social Interaction

Ericsson study: TV viewing increasingly accompanied by use of social media

August 28, 2012

1 Min Read

STOCKHOLM -- The results of Ericsson (NASDAQ:ERIC) ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon.

Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.

Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."

Ericsson AB (Nasdaq: ERIC)

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