Ensequence Intros 'ITV Manager'

Enables interactive experiences across cable, satellite, telco, and all EBIF user agents

April 2, 2009

1 Min Read

NEW YORK -- Ensequence, the interactive television company, today announced the availability of iTV Manager, the industry’s first “cradle-to-grave” lifecycle management system for the creation and deployment of large volumes of interactive TV experiences. It offers programmers, advertisers and distributors a comprehensive solution that enables interactive experiences across the broadest distribution platform – cable, satellite, telco, and all EBIF user agents.

As it stands today, implementing interactive TV experiences is very complex. iTV Manager mitigates the complexity by enabling users to efficiently embed interactivity in a high volume of TV shows and advertisements. The system provides a simple interface for template creation and re-versioning, testing, scheduling, play-out, live application updating and automated response management.

“This enables users to leverage interactivity in a very dynamic way to drive programming ratings and advertising effectiveness across dozens of cable networks, hundreds of TV shows, and thousands of TV ads,” said Peter Low, president and COO of Ensequence. “iTV Manager takes a massively complicated process and makes it simple for anyone to create and deploy highly engaging interactive experiences, collect and analyze usage data to evaluate effectiveness, and easily repeat the process across any platform. Now programmers, distributors and advertisers can more easily maximize the business impact of their interactive experiences.”

Ensequence Inc.

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