DTV Transition Car Hits Wall


Jeff Baumgartner, Senior Editor

October 21, 2008

1 Min Read
DTV Transition Car Hits Wall

10:50 AM -- The Feds certainly hope the irony of this story doesn't symbolize what's to come when the February 2009 digital television transition rolls around, but the Federal Communications Commission (FCC) -sponsored "Digital TV Transition Ford" smashed into a wall during its inaugural run Sunday afternoon at the Tums QuickPack 500 in Virginia.

The car, driven by David Gilliland, looked pretty messed up after bouncing off the wall in turn four of lap 485. Despite the crash, occurring after the DTV car made contact with another racer, Gilliland finished the race in 32nd place.

The FCC last week announced it would sponsor the No. 38 entry for the three remaining races in the NASCAR Sprint Cup Series. The FCC reportedly spent about $350,000 to sponsor the car as part of the Commission's ongoing DTV transition outreach.

"I believe this sponsorship is an extremely effective way for the FCC to raise DTV awareness among people of all ages and income levels across the United States who loyally follow one of the most popular sports in America," FCC Chairman Kevin Martin said when the Commission announced the sponsorship on Oct. 16.

Well, they do say that any publicity is good publicity. This incident will certainly put that axiom to the test.

— Jeff Baumgartner, Site Editor, Cable Digital News

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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