Dish Wears ShortsHD

Shorts International has announced the launch of ShortsHD on Dish Network

April 22, 2010

2 Min Read

LONDON -- On the heels of a highly successful theatrical release for “The Oscar ® Nominated Short Films of 2010”, and distribution growth for its television networks in the U.S. and Europe, Shorts International, the world’s leading short movie entertainment company, has announced the launch of ShortsHD on Dish Network.

ShortsHD is the first and only high definition movie channel of its kind, and has experienced significant growth since launching in the U.S. only nine months ago. The network is now available to over 16 million U.S. subscribers and will derive revenues from subscriptions and advertising.

As part of Dish’s Platinum HD package (on channel 375), the movie network will offer fresh HD programming 24 hours a day drawn from its library of over three thousand short movies, which range from thought-provoking films starring widely known celebrities to Academy Award winning animated features to art house thrillers and a myriad more.

Given significant shifts in consumer behavior, and increasing demand for high-quality entertainment in short, easy to consume formats – along with the fact that short film is the only recognized movie category not widely available on U.S. television today – Shorts’ executives believe the network is reaching an un-tapped segment of the market. “At its core, ShortsHD is a next generation movie channel and movies are one of the industry’s most highly-valued entertainment products, by viewers and distributors alike.”, said Carter Pilcher, CEO of Shorts International. In today’s time-constrained culture, ShortsHD is a perfect entertainment format. The traction we are seeing in the U.S. and European markets is a good sign to all filmmakers in this genre. ShortsHD is a great complement to existing products in Dish’s HD package, and our hat is off to them for breaking new ground in entertainment with us”.

Dish Network LLC (Nasdaq: DISH)

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