Dish Revs Up 1080p Plan

ENGLEWOOD, Colo. -- DISH Network Corporation (Nasdaq: DISH - News) today set the bar for the next-generation HD standard by becoming the first in the industry to offer high definition programming in 1080p, the highest and best HD resolution available.

This new functionality is part of DISH Network's latest and unprecedented expansion in high definition services, which includes the rollout of TurboHD, the industry's first 100 percent, all-HD suite of programming packages. As previously announced, DISH Network will also launch 17 new national HD channels tomorrow, surpassing its goal of reaching 100 national HD channels five months ahead of schedule. DISH Network now offers up to 114 national HD channels and plans to expand that line-up to 150 channels by the end of 2008, made possible by the recent launch of Echo XI, the most powerful satellite in the company's fleet.

"Over the years, DISH Network has maintained a very competitive high definition offering in the marketplace, providing customers with a premium HD product including the best technology, signal and experience -- at the best value -- that no other pay-TV provider can come close to matching. Our latest system upgrade coupled with the introduction of TurboHD further strengthens our position as the leader in digital television and high definition television," said Charlie Ergen, Chairman, CEO and President of DISH Network. "We know that once consumers start watching their favorite TV shows in high definition, their viewing habits change and their preference switches to all-HD programming. Only DISH Network gives them that option, all for an industry-low price of $24.99 per month."

Dish Network LLC (Nasdaq: DISH)