ENGLEWOOD, Colo. -- DISH (NASDAQ: DISH - News), one of the nation's leading pay-TV providers, today announced that James G. Moorhead has been named senior vice president, chief marketing officer. Mr. Moorhead will be responsible for marketing, advertising, public relations and market research. He will report to DISH CEO Joe Clayton and serve on DISH's senior leadership team.
For the past eleven years, Moorhead held increasingly senior marketing roles at The Procter & Gamble Company. He brings to DISH a strong brand-building background and a successful track record of leading health care and grooming brands, including Prilosec OTC, Vicks, Old Spice and Gillette.
Most recently, he led the strategy and marketing for a diverse portfolio of Gillette products. Before assuming these responsibilities, Moorhead oversaw the Old Spice brand and is credited with the brand's revival and market leadership position. For this work, Brandweek editors named him as the 2010 Grand Marketer of the Year and Advertising Age named him to the 2011 Creativity 50. His team's television commercials have received many awards, including two Cannes Grand Prix, the Grand Effie and the Emmy for Best Commercial.
Dish Network LLC (Nasdaq: DISH)