Dish, Biap Get Interactive

Interactive television offers viewers insights into the 2008 presidential election

January 7, 2008

1 Min Read

PLANO, Texas -- DISH Network® and BIAP respond to advertisers' call for more targeted and measurable television advertising through the launch of "DISH Decision 2008," an election portal which provides DISH Network viewers with an innovative way to access political information on the national, state and local level.

Initial content for DISH Decision 2008 comes from the partnership with the nonprofit organization Glassbooth (http://www.glassbooth.org). Glassbooth's technology enables viewers to rank the importance of key issues related to candidates, and answer a series of questions based on their personal rankings. The survey results provide users with a match of the presidential candidate that most closely aligns with their views. Until recently, Glassbooth has only been available online. Now DISH Network customers can access Glassbooth on TV.

"DISH Network is the first in the country to provide this unique interactive television application," said Michael Kelly, executive vice president. "The majority of Americans follow the election on their televisions through news and information networks. Now these same American voters can dig deeper into the election on that very same medium, their television set. Only DISH Network customers will have this ability."

Dish Network LLC (Nasdaq: DISH)

BIAP Systems Inc.

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