DirecTV Names CMO/CRODirecTV Names CMO/CRO

Paul Guyardo named chief revenue and marketing officer

April 30, 2012

1 Min Read

EL SEGUNDO, Calif. -- DIRECTV, the world's leading provider of digital television entertainment services, announced today that Paul Guyardo, who currently leads the U.S. Sales and Marketing organizations, will expand his role to lead both traditional ad sales and DIRECTV's new addressable and digital platforms. With the added responsibilities, Guyardo will assume the new title of executive vice president, Chief Revenue & Marketing Officer of DIRECTV, LLC, and continue to report to Mike White, chairman, president and CEO of DIRECTV.

Guyardo joined the company in 2005 as executive vice president and Chief Marketing Officer. In 2007, he was promoted to his current position leading all sales & distribution channels in addition to marketing, branding/advertising, public relations pricing and packaging, directv.com, sports, premium channels and on-demand businesses, customer retention, consumer research & analytics and creative services. With the addition of Ad Sales, he now oversees all functions that drive the Company's $22 billion in U.S. revenue.

"Ad Sales is a fantastic growth opportunity for DIRECTV," said White. "I'm confident that Paul and his team will be as successful at growing Ad Sales as they've been at driving profitable subscriber growth over the past seven years."

DirecTV Group Inc. (NYSE: DTV)

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