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Wimbledon Interactive from DirecTV and ESPN is as sweet as strawberries and cream for tennis fans
June 17, 2008
EL SEGUNDO, Calif. -- DIRECTV Interactive is becoming as prevalent as a 130-mph service ace among TV viewers of Grand Slam tennis events as it teams with ESPN2 to debut its Wimbledon Interactive service on June 23.
Following up on its successful French Open Interactive broadcast last month, DIRECTV is once again partnering with ESPN2 to provide nearly 200 hours of live interactive coverage of the first five days of the 2008 Wimbledon Championship on the grass courts of the All England Club.
“With DIRECTV’s coverage of the French Open last month, Wimbledon next week and the US Open later this summer, we are securing our role as the preeminent provider of interactive TV services for Grand Slam events and the destination for tennis fans who want to get the most out of their viewing experience,” said Eric Shanks, executive vice president, DIRECTV Entertainment. "We are pleased to work with ESPN2 because with matches being played simultaneously on as many as nine televised courts, DIRECTV Interactive viewers can stay on top of all the action while tracking their favorite players as they make their way through the early rounds and watch the top seeds battle upset-minded opponents.”
DirecTV Group Inc. (NYSE: DTV)
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