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July 27, 2007
ATLANTA -- Cox Communications, Inc. announced today that its winning bundle of video, Internet and telephone services is continuing to improve customer satisfaction and reduce customer defection even in the face of increasing competition. Total customer churn for the second quarter was 2.5%, the lowest in the company's history.
“Cox proved long ago that a unified bundle of video, Internet and telephone services would be compelling to consumers, and today our competitors are striving to imitate us,” said Pat Esser, president. “However, being a winning bundler is about a lot more than just offering customers multiple services. It's about managing the network, the services and the customer care to ensure quality. It's also about making the sum of the bundle greater than the value of the individual services. No one does that better than Cox, and we're seeing the benefits in our hypercompetitive environment.”
Cox is increasing its reach of multiple services to households within its footprint and is selling more services to each household. Illustrating the success of Cox's bundle strategy is the company's subscriber gains since selling cable systems representing nearly 1 million subscribers to Cebridge Connections in May 2006. Just over a year later, Cox has made up the loss of RGUs due to the sale, with more than 14 million total RGUs as of June 30.
“After all these years, it's still the bundle, baby,” said Joe Rooney, chief marketing officer. “With Cox Digital Telephone, advanced video and Internet services available in our markets, our arsenal is stocked. And, our aim is clear with the use of marketing sciences to establish relationships with more of the households in our footprint as well as to deepen the existing relationships by getting more customers to bundle. It's about approaching customers with the right offers to meet their needs.”
Cox Communications Inc.
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