Comcast's FreeWheel, Spotlight Units Add Execs

Sarah Foss named SVP of strategic initiatives at FreeWheel Advertisers; Dawn Lee Williamson now leads Comcast Spotlight's Southeast Region.

December 19, 2018

2 Min Read

NEW YORK -- FreeWheel, a Comcast Company, today announced it appointed Sarah Foss as senior vice president, strategic initiatives for FreeWheel Advertisers, a division of the company that provides a global media buying and selling platform serving over 1,200 advertising agencies globally.

In this newly created role, Foss is responsible for spearheading the growth and scale of FreeWheel Advertisers domestically and globally, as well as partnering with senior leadership to drive the organization’s strategic direction. She will also collaborate with company leaders to accelerate new business; manage holding company deals; optimize product management and operations; and recruit, retain and cultivate talent. Foss reports to FreeWheel Advertisers General Manager Joy Baer and is based in New York City.

Previously, she was general manager, ad tech for Imagine Communications, a market leader in advertising optimization and video infrastructure. Foss oversaw client experience, product management, research and development, sales and service and led the turnaround of its product portfolio through product vision, extensive sales engagements and operational improvement.

Before Imagine Communications, Foss served as president, advertising division for YANGAROO, Inc. where she developed and led its strategic and operational plan for the division through innovative sales, client services and a partner program.

Foss also held senior leadership roles at Encompass Digital Media, Lift Technologies, VCI Solutions and Harris Corporation.

In a separate announcement:

NEW YORK – Comcast Spotlight, the advertising sales division of Comcast Cable, today announced it has appointed Dawn Lee Williamson as Southeast region vice president. In this role, she oversees local, regional and national ad sales for the company in its Florida, Georgia and South Carolina markets.

Williamson, who joined the company this month, will collaborate with leadership across Comcast Spotlight to drive growth through the creation of client-centric solutions, innovative sales and marketing initiatives and new industry partnerships. She is based in Miami, Fla. and reports to Comcast Spotlight Chief Revenue Officer Brendan Condon. She began her new role this month.

“Dawn is a versatile and inspiring leader with an impressive background in cultivating strong, A two-time Cablefax “Most Influential Minority in Cable” honoree with more than 20 years of experience in the media industry, Williamson joins Comcast Spotlight from Vice Media, where she oversaw U.S. commercial activity – spanning strategy, commercial studio and operations – as senior vice president, head of U.S. advertising sales.

Comcast Spotlight

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