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More Comcast spotlight markets migrate to OpenTV ad management technology

November 5, 2008

1 Min Read
Comcast, OpenTV Add Deals

SAN FRANCISCO -- OpenTV Corp. (NASDAQ:OPTV - News), a leading provider of advanced television and advanced advertising services, today announced that OpenTV EclipsePlus™, its next generation advertising campaign management solution, has launched in two additional Comcast Spotlight markets.

Comcast Spotlight, the advertising sales division of Comcast Cable, has now deployed EclipsePlus in its Philadelphia and Seattle markets which are among the top US Designated Market Areas (DMAs). Comcast Spotlight first launched the solution in the Baltimore market earlier this summer, soon after the general availability of the product.

“Managing increasingly complex ad buys requires robust solutions that streamline processes and make the job easier for our ad sales teams,” said Steve Feingold, Senior Vice President, Operations and Strategic Planning, at Comcast Spotlight. “We’ve found those capabilities in EclipsePlus and we look forward to rolling out the platform in additional markets.”

OpenTV Corp. (Nasdaq: OPTV)

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