Cadent signs Midco, Mediacom and Hotwire to advanced ad deals

Cadent, the largest independent solutions provider for omnichannel video advertising, today announced new partnerships with leading regional MSOs Hotwire, Midco and Mediacom. The agreement provides Hotwire, Midco and Mediacom with access to the Cadent Aperture Ad Management solution, which protects and grows their respective linear and time-shifted ad revenue as they roll out their new Internet Protocol Television (IPTV) platforms.

Through these partnerships, Cadent is providing a fully hosted ad management platform that gives each RMSO customer full control of Addressable local and national advertising across their video services, protects data used to enable the addressability and reporting for measurement, attribution and other BI. It supports linear replication in addition to addressable dynamic insertion and replacement for linear TV, both live and time-shifted across STB, CTV and TV-E.

Cadent Aperture Platform is purpose-built for the evolving world of TV and video. With Aperture ad management, premium video service and content providers can now make the most of their unique position in local markets and subscriber relationships. This includes protecting and enhancing existing linear inventory monetization and monetizing previously unsold video services and data – a game changer, as these providers transition subscribers off legacy distribution technology.

Read the full press release here.

Cadent