Cablemas Hires CFO

MEXICO CITY -- Cablemas S.A. de C.V. ("Cablemas") announced that Mr. Rafael Lira has been appointed Chief Financial Officer of the company.

Mr. Carlos Alvarez, Chief Executive Officer of Cablemas, commented, "We wish to welcome Rafael back to our company. His knowledge of Cablemas, strong track record and experience in finance will further strengthen our management team as we continue to implement our growth strategy. Our goal is to maintain market leadership and increase profitability while maintaining or increasing operating margin through tight cost controls."

Prior to rejoining Cablemas, Mr. Lira was Chief Financial Officer of Salesko, a subsidiary of The Coca Cola Company for two years. Prior to Salesko, Mr. Lira was Chief Financial Officer of Cablemas and earlier, served as Chief Financial Officer of Bardahl de Mexico. Mr. Lira's experience also includes 13 years with PANAMCO, the largest Coca Cola Bottler in Latin America, which was acquired by Femsa. At PANAMCO, among other finance positions he served as CFO of Costa Rica, Treasury Director and head of M&A for Latin America.

"I am very pleased to return to Cablemas and look forward to joining the management team to capitalize on the company's strong market position and attractive growth opportunities," said Mr. Lira, Chief Financial Officer of Cablemas.

Cablemas, S.A. de C.V.