BT Uses Cisco's CDS

Content Connect online video platform will run on Cisco-powered backbone

September 10, 2010

2 Min Read

LONDON -- BT Wholesale has today announced it has chosen Cisco’s award winning Content Delivery System as the ‘backbone’ for its open online video delivery network - Content Connect - designed to improve the experience of watching and listening to digital content on the web.

The Cisco Content Delivery System (CDS) using medianet technologies enables BT Wholesale to establish broadband as a TV platform. Content Connect will deliver digital content to any computer, TV or mobile device on behalf of UK internet service providers giving broadcasters access to a large end user base – irrespective of service provider or technology.

Many media groups already use content delivery networks but in many cases these services only reach the edge of the ISP network, with the final stage delivered ‘over the top’ with no guarantees on the quality of service. The collaboration with Cisco helps ensure that BT’s next generation Content Connect platform can cache content deep in the broadband network and so deliver it much closer to the end user – avoiding congested areas of the network. This, in turn, enables broadcasters to provide video content – and in the future live TV - with an assured level of service all the way to the viewer, providing uninterrupted access even at peak times. This provides broadcasters with the predictable user experience critical to supporting advertising or pay models.

Simon Orme, BT Wholesale’s Strategy Director of Content Services, said: “Working with Cisco enables us to offer an efficient, long-term solution and bringing the power of broadband and content together leads to exciting, innovative end user experiences. It will allow all players – including content service providers – to extract more value from content services in the future while pleasing end users.”

BT Wholesale

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