Arris completes testing of digital ad splicing with industry-leading ad system vendors

February 26, 2010

2 Min Read

SUWANEE, Ga. -- ARRIS (Nasdaq:ARRS - News) announced today that it has successfully completed interoperability testing for the EGT VIPr™ Ad Splicing solution with its ConvergeMedia™ SkyVision digital advertising system, as well as with other industry leading ad system suppliers. These interoperability tests validate that the EGT VIPr Ad Splicer supports cable operator dynamic ad insertion in full compliance with the SCTE 30 and 35 specifications.

In addition to Ad Splicing capabilities, the EGT VIPr can rate-shape the video traffic while maintaining the highest video quality through a unique, patent-pending, encoding capability called 'Intelligent Recode'. This feature provides full program decode and re-encode, closed loop Statistical Multiplexing, SD and HD programming.

Current rate-shapers typically have limitations on the amount of bit rate reduction before causing video degradation. The EGT VIPr does not suffer from such high bit-rate video limitations. It can routinely process high bit-rate video while preserving the best possible video quality for both the program content and the actual ads being spliced.

Intelligent Recode appeals to advertisers and operators because it ensures maintenance of high video quality as programming transitions between advertisements and programming content. To accomplish this, the VIPr products perform full decoding and re-coding of video content with adaptive video parameter re-use onboard in a single device - thereby eliminating operators' need for an additional rate-shaping unit.

Combining rate shaping features with ad splice capabilities makes the EGT VIPr a unique multi-function solution for operators wishing to maintain high quality video, reduce operational and capital expenses and offer new advertising based revenue services.

"Integrating the EGT VIPr Ad Splicer with market-leading Ad Systems introduces a new class of ad splicing capabilities to cable operators. The EGT VIPr ad-splicing feature ups the ante over previous generations of ad splicing technologies currently on the market," said Bill Hogan, ARRIS VP, Digital Video Systems Product Management. "The ARRIS Intelligent Recode feature can provide noticeably superior video quality during ad transitions, which is a significant benefit for cable operators, advertisers and viewers at home. Combining these solutions into a single product gives our customers the confidence they need for splicing and encoding in an integrated, reliable and scalable solution set."

Arris Group Inc. (Nasdaq: ARRS)

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