ActiveVideo Looks to Spruce Up VoD

At the Cable Show this week, ActiveVideo will showcase its CloudTV platform

May 11, 2010

1 Min Read

SAN JOSE, Calif. -- ActiveVideo Networks™, the global leader in cloud-based interactive television solutions, today announced that it will outline support for a new strategic approach for providing the cable industry with a next-generation experience that unifies content across multiple platforms and brings new levels of personalization, recommendation and social networking to traditional on-demand television.

At the Cable Show this week, ActiveVideo will show how its CloudTV™ platform, personalized navigation interface and intelligent navigation functionality can enable viewers to browse, search and recommend content from any source in an iVOD environment that encompasses linear television, VOD, interactive TV, Web video and user-generated content. Designed to eliminate walls between content silos, iVOD enables operators to reduce subscriber confusion, increase viewing and create new opportunities for targeted, interactive advertising.

“The cable content universe is unparalleled in terms of richness, quality and diversity, but removing barriers between content sources, introducing social networks and creating intuitive browsing experiences would increase the industry’s ability to maximize the value of its video platforms,” said Jeff Miller, president and CEO of ActiveVideo Networks. “iVOD is all about the migration to a landscape in which viewers can seamlessly access all of their video content.”, without launching interactive or on-demand ‘sessions’ and without leaving the TV.”

ActiveVideo

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