NEW YORK -- A&E Television Networks (AETN) and Visible World, a leading video advertising technology and services company, today announced a partnership that enables advertisers to dynamically customize and target television ads in real-time across AETN's A&E Network(R) and The History Channel(R) to reflect changing market conditions, audience demographics, and the programming context in which the ad appears.

As the latest addition to the large and growing roster of media companies who have partnered with Visible World, AETN will use the company's technology and services to provide advertisers with a level of dynamic targeting and customization more commonly associated with digital media platforms like the Web. The Visible World solution makes it simple to edit ad content on-the-fly so that the advertising creative automatically updates any time it runs to reflect the real-time context in which it appears, including audience, occasion, or business and market conditions. For media companies, Visible World increases the value of available ad inventory by delivering more targeted, optimized impressions for marketers and brands.

"People used to talk about the death of the 30-second spot, but the reality is that television advertising is getting smarter and more effective every day -- and advertisers recognize this, as we can see from this year's strong upfront ad sales season," said Mel Berning, Executive Vice President, Ad Sales for AETN. "By leveraging Visible World's technology, we can continue to drive great value for our advertisers and provide the best way to deliver a mass message in a targeted way."

"We're pleased to partner with AETN to offer clients a powerful new level of message customization and optimization," said Tara Walpert, president of Visible World. "The addition of A&E and The History Channel to our partner network increases the diversity and depth of content that advertisers can work with to reach a wide variety of demographics and interest groups."

Visible World