Video Battle Lines Are Being Drawn
Comcast Corp. (Nasdaq: CMCSA, CMCSK) is taking the cable lead. It sees its move to gain control of NBC Universal and all of the content assets it possesses as fundamental to long-term success. In their view, being able to manipulate those content assets in Comcast's favor far outweighs any cool thing Verizon can do with Twitter on the TV. Their beta launch of Xfinity TV this week is yet another example of how they intend to leverage content to win. Granted, Verizon's on board with TV Everywhere for FiOS (AT&T, where are you?), but Comcast is off to a great head start.
Telcos on the other hand, are developing away. Multiview from AT&T and Verizon FiOS fantasy football widgets are compelling applications that are certain to engage a fair number of potential and existing subscribers.
Which tactic gives the best advantage?
— Bernardin Arnason, Managing Partner, Pivot Group , and Chairman, TelcoTV 2009
Interested in learning more on this topic? Then come to TelcoTV 2009, the telecom industry’s premier event for the exploration of a comprehensive entertainment convergence strategy, to be staged in Orlando, Fla., November 10-12. For more information, or to register, click here.