Device operating systems

Verizon to Launch Enterprise App Stores

LAS VEGAS -- VDC Conference 2011 -- Verizon Wireless is trialing a new private application store for businesses and will be ready to go live before the end of the year.

Enterprise app stores are part of Verizon's focus on providing developers with new distribution channels, she said. (See Verizon Starts Over With Apps.)

Verizon should have plenty of interest too, according to IDC VP and Wireless Analyst Scott Ellison. Speaking after Walden's keynote he noted that enterprises are no longer taking a "wait-and-see" approach to mobile apps and are now an integral part of virtually every industry and enterprise's business strategy today. (See Accenture Builds Its Own App Store and Startup Sees Enterprise Apps as Telco Opportunity.)

But, according to Janet Schijns, VP of Verizon's business solutions group, the rich business apps that will empower the next level of business are missing today. She called on developers to build these apps that, for example, tell a trucker how much gas to fill up on or to get it to the next route where gas is cheaper, or help a retailer reach its teen demographic on their mobile phones.

These apps don't exist today on mobile. She said that five out of seven apps that an engineer uses today for development have some kind of customization to make it useful in the enterprise, which is a problem for an increasingly mobile workforce.

"We've created a generation of workers who have to race back to their desk to get what they need," Schijns said. "That's not an acceptable practice anymore." — Sarah Reedy, Senior Reporter, Light Reading Mobile

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