Verizon Starts Over With Apps
The company will be showing off its newly minted Verizon Apps this week in Las Vegas at its annual developer conference. Todd Murphy, director of Verizon's consumer solutions group, says the carrier has identified where it was weak and addressed those issues in its new store, which will run alongside the Android Market on Droid smartphones. (See Verizon Rallies Developers for LTE.)
A big weakness for developers was discoverability, which Verizon has addressed by teaming up with Chomp to improve search. The startup lets users search by what the app does rather than the actual name. The partnership was born out of Verizon's newest app innovation center in San Francisco.
Even with the redesign, Murphy says the goal of the revamped store remains the same -- to be the most secure and feature the highest-quality apps. "We want it to be that way so we have a safe shopping experience with easy discoverability," he says.
Promotion and moneymaking are two other big pain points for developers, but the carrier plans to spend the next 48 hours convincing developers it excels at both.
— Sarah Reedy, Senior Reporter, Light Reading Mobile