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Verizon Soothes Non-iPhone Buyers' Remorse

1:45 PM -- Verizon Wireless has sweetened its return policy for those subscribers who purchased a smart phone but now want the iPhone instead. Under the new terms, if you bought a phone from Verizon between Thanksgiving and the holiday known as "Verizon iPhone 4 day," you get a debit card worth $200 to put toward a full-priced iPhone.

And those full-price phones will cost $649.99 for the 16GB version and $749.99 for the 32GB model, Verizon confirmed in a quiet update to its FAQ page. iPhones on contract will cost $199.99 or $299.99 for the 16GB and 32GB versions, respectively.

Light Reading Editor-in-Chief Phil Harvey and I discussed Verizon's return policy, and the number of angry customers that recently purchased non-iPhones in desperation, in a podcast found here.

Verizon's new policy will appease this group, although the non-contract prices probably won't. More importantly, however, it shows where Big Red is placing its bets, much to Android's dismay. (See Verizon's iPhone: Angst for Android.)

— Sarah Reedy, Senior Reporter, Light Reading Mobile

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