Verizon Communications Inc. (NYSE: VZ) will introduce its own brand of content distribution services aimed at providing media companies a faster path to deliver video to broadband customers, and it will do so with equipment and services from Velocix .

Verizon will tomorrow announce the initiative for its broadband FiOS plant as well as its global backbone network. The goal is to ensure quality delivery of video content to broadband subscribers both within and outside of the company's network.

"We have this tremendous global IP network in addition to the best local fiber network in our footprint, so this just layers on top of those strengths additional capabilities," says Marjorie Hsu, Verizon's vice president of network technology.

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— Ryan Lawler, Contentinople