Technically, the company is adding transparent caching -- that is, a cache where the content isn't changed, not even for transcoding. Operators have to use a transparent cache for storing content they don't own.
Verivue's transparent cache is a software add-on that gets activated after the customer purchases a license.
Other CDNs tend to do this by putting two caching technologies next to each other; the matchup of EdgeCast Networks Inc. and PeerApp Ltd. , announced in September, would be an example.
Why this matters
Verivue's technology is interesting enough to be a Leading Lights finalist, but the company is up against big competitors such as Alcatel-Lucent (NYSE: ALU) and Cisco Systems Inc. (Nasdaq: CSCO). By keeping up with features, and doing most competitors one better by integrating those features, Verivue can help its own cause.
Transparent caching is also going to be important if Verivue wants to attract cable operators, some of which famously own their own content. They'd like to start using less network bandwidth by doing more caching themselves, says Jim Dolce, Verivue's CEO.
Some recent items on Verivue and operator-owned CDNs.
- BNI Video Seeks Scale With Cisco
- AT&T's CDN Dreams
- Verivue: Cable's Content Delivery Demands (video)
- Cracks Form in Verivue/Arris Partnership
- Verivue Courts Carrier CDNs
— Craig Matsumoto, West Coast Editor, Light Reading