CUPERTINO, Calif. -- Verismo Networks, a leading developer of IPTV technology and infrastructure, announced today the availability of ViPTV, a new platform that provides content owners and aggregators a complete end-to-end system that enables their audiences to view video on demand with the simple click of a TV remote. Content providers—including movie studios, TV networks, user-generated Websites and special interest groups—can now utilize the full services of the ViPTV platform to deliver truly high-quality video content over standard broadband directly to a TV—without the use of a personal computer.

With the ViPTV set top box, customers can get movie content, and much more, on their big screen TVs from their living room couches—without driving to the rental store, waiting for the postman, or hunkering over their PC screens to view marginal quality video. Verismo’s ViPTV offers a significantly better video delivery solution: more convenient, higher quality and more affordable movie access than current offerings from more traditional providers like Blockbuster, Netflix, and CimemaNow.

In addition to delivering movies, the ViPTV system will enable delivery of user-generated video content from Websites like Google, YouTube, and Yahoo, streamed directly to the TV without a PC. And, to personalize the experience, a soon-to-come ViPTV feature will allow users to set up personal channels within the system so that they can build their own private networks of family and friends to share their content.

The ViPTV platform equips providers with a complete delivery system that conforms to all industry standards and supports all major protocols and multiple languages. The system includes state of the art digital rights management, giving content providers full protection of their downloaded content. And, the built-in user profile management features a ratings engine that collects customer feedback and does database mining so that advertising can be more directed and, therefore, more effective.

“This is an exciting time in the market for content distribution, and our new ViPTV system takes content providers to the next level by enbling them to deliver high-quality video directly to the TV over the Internet—without using a PC,” said Prakash Bhalerao, Verismo Networks’ CEO. “Developed by our team of experts in the areas of networking, video, embedded software, multimedia, and UI, ViPTV is a system that will format and shape content to its maximum quality, then deliver it directly to the ViPTV set top box at the subscriber’s TV over our worldwide server infrastructure.”

Verismo Networks Inc.