5:15 PM -- Today on Contentinople:

• Americans are still the couch potatoes they always were: The average U.S. home tuned in for 8 hours and 18 minutes per day in the 2007-2008 TV season -- a record high.
  
  
• With 2Wire's new MediaPoint Digital Media Player, Blockbuster is now allowing customers to rent on-demand video through Internet downloads.
  
  
• Big system integrators like IBM and Accenture scramble to claim mindshare in Internet video.
  
  

And in today's News Bits, Microsoft rebrands Live Search.

— The Staff, Contentinople