U.S. Cellular CEO Trades Mobile for Makeup

U.S. Cellular Corp. CEO Mary Dillon has resigned her post, to be replaced by Kenneth Meyers, former executive vice president and CFO of the regional operator's parent company, Telephone and Data Systems (TDS).

Dillon officially resigned on June 21, accepting a job as CEO of Ultra Beauty. She joined U.S. Cellular as president and CEO in June 2010 after serving as global CMO and EVP for McDonald's. She is also the current chairwoman of the CTIA.

Under her three-year tenure, U.S. Cellular introduced Project Belief, its Service Provider Information Technology (SPIT) project aimed at improving the customer experience, as well as announcing plans to offer Apple products and deploy LTE across its footprint. At the same time, it has struggled to add contract customers and sold off spectrum in its major Midwestern markets to Sprint to finance its LTE rollout, resulting in 1,000 lost jobs and 585,000 lost customers, representing 10 percent of its customer base. (See Sprint to Buy Midwest US Cellular Markets and CTIA 2010: Mary Dillon's Belief Project.)

Meyers has been with TDS since 1987, holding a number of different executive positions. He was appointed EVP and CFO of the company in 2007. In a release announcing his appointment, the new CEO pledged to build on U.S. Cellular's recent "significant and decisive actions to improve its competitive position and strengthen its customer focus."

— Sarah Reedy, Senior Editor, Light Reading

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