Tru2way's Retail Forecast: Cloudy
Establishing a leasing model before diving into retail might be "the right order of things," says David Housman, who runs the Americas division of tru2way middleware stack maker Alticast Corp. Housman says most of his company's tru2way work is around leased cable boxes. (See Housman Takes Reins at Alticast .) Housman, a former Charter Communications Inc. exec, says MSOs will want to ensure that the leased tru2way boxes and the networks that are powering them are absolutely stable before a significant retail model comes into play. "We're on the brink of technical readiness [for tru2way] across multiple MSOs," Housman tells Cable Digital News. Still, Housman expects any tru2way retail efforts for the 2009 holiday season to be "very controlled" by operators and their CE partners. He likewise believes that activity will evolve by the 2010 season to include multiple retailers and multiple devices as MSOs get more more of their footprint ready for the platform and grow more confident that they can handle retail-bought tru2way device installations without having to rely on expensive truck rolls. — Jeff Baumgartner, Site Editor, Cable Digital News
The report, Tru2way Troubles: Is Cable Losing Out to Telcos on ITV?, is available as part of an annual subscription (6 bimonthly issues) to Light Reading's Cable Industry Insider, priced at $1,295. Individual reports are available for $900. For more information, or to subscribe, please visit: www.lightreading.com/cable.