Trends for 2012: North America
The team at Pyramid Research , part of the Light Reading Communications Network, has looked ahead to 2012 to identify the key trends they expect to see in the coming year. Follow the "Trends for 2012" series of articles to build up a picture of what's coming down the pipe in the next 12 months.
Mobile payments will become mainstream
In North America, we expect Google (Nasdaq: GOOG)/ Sprint Corp. (NYSE: S)/MasterCard to extend their partnership and include Google Payments in a wider base of Android devices. We expect Verizon Communications Inc. (NYSE: VZ) and AT&T to push their venture Isis to launch services before mid-2012 with features similar to Google Payments: localized coupons, mobile transactions with the use of the device and CRM features for merchants.
- United States: Operators Turn to Mobile Broadband for Growth Opportunities
- Canada: Low Mobile Penetration Presents Big Opportunity for Operators
- Pyramid's Top 2012 Trends (free registration required)