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TiVo Adds Pizza App

Light Reading
LR Cable News Wire Feed
Light Reading
11/17/2008

ALVISO, Calif. and ANN ARBOR, Mich. -- TV has never tasted this good. That's because TiVo Inc. (Nasdaq: TIVO - News), the creator of and a leader in television services for digital video recorders (DVRs), and Domino's Pizza, Inc. (NYSE: DPZ - News), the recognized world leader in pizza delivery, have teamed up to give broadband connected TiVo subscribers the ability to order pizza for delivery or pick-up, and track delivery timing, right from their TV sets using the TiVo® service. It's a service that cooks up the perfect pizza purchasing recipe.

"Our commitment to customer satisfaction is what has helped us become the leader in the global pizza delivery market," said Rob Weisberg, vice president of precision and print marketing at Domino's Pizza, Inc. "We are confident that teaming with TiVo on this novel, easy, and convenient way to order pizza right from the TV will be very well received by our customers. This is the first step in the future of customer interactions with the brands they seek to engage with and buy from. This is the first time in history that the 'on- demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set. You'll see a television ad for Domino's and you'll click 'I want it' through your remote. In about 30 minutes, your pizza will show up at your door."

TiVo Inc. (Nasdaq: TIVO)

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