Thinking About Mobile Media
I got to thinking - what does all this disintermediation imply about mobile (and particularly wireless) media and content? After all, we want to be able to the greatest degree possible to access and consume media while out and about. Granted, the experience will be a little different; HDTV won't be an issue in mobility anytime soon. What we'll need, I think, are tools designed to port content to the very small screen while maintaining as much quality as possible, carriers that offer enough bandwidth at reasonable prices, and marketing specific to micro-communities. Much of the latter two exist today; this blog is a good example. Specialized search is also needed.
But the rise of mobile as a primary outlet for media actually expands the opportunities available to content providers. I've be using MobiTV on my Treo for a few weeks; more on that shortly, and I expect both the subscription and pay-per-element models will work well with micro-content going to micro audiences. Of course, the core of any media experience is a good story - quality content matters no matter what the distribution of delivery vehicles. That's something that won't change as media gets small.
— Craig Mathias is Principal Analyst at the Farpoint Group , an advisory firm specializing in wireless communications and mobile computing. Special to Unstrung