thePlatform Takes On Tremor

Online video management firm thePlatform Inc. continues to expand its partner program, with the addition of Tremor Media 's video advertising platform.

Tremor's Acudeo ad policy and management tools will give publishers on thePlatform's media publishing system (mps) a single place to manage the inventory and placement of advertising in their videos.

Acudeo enables publishers to use a mix of pre-defined video ad units and ad networks to maximize revenue from advertising that runs against their videos. The platform supports pre-roll, mid-roll, post-roll, jelly-roll, overlays, banners, and companion ads, allowing publishers to set policies around ad timing and playback.

Read the full story at Contentinople.

— Ryan Lawler, Senior Editor, Contentinople

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