thePlatform Takes On Tremor
Tremor's Acudeo ad policy and management tools will give publishers on thePlatform's media publishing system (mps) a single place to manage the inventory and placement of advertising in their videos.
Acudeo enables publishers to use a mix of pre-defined video ad units and ad networks to maximize revenue from advertising that runs against their videos. The platform supports pre-roll, mid-roll, post-roll, jelly-roll, overlays, banners, and companion ads, allowing publishers to set policies around ad timing and playback.
Read the full story at Contentinople.
— Ryan Lawler, Senior Editor, Contentinople