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thePlatform Gets Personal With Broadband Video

LOS ANGELES -- Contentonomics -- Video management firm thePlatform Inc. is incorporating technology from Comcast Interactive Media (CIM Labs) properties to give its platform a boost from better search, discovery, and social recommendation features, said the company CEO.

In a keynote at this week's Contentonomics conference, thePlatform's CEO Iain Blaine said a solid foundation for Web video has been established, but the next step is to make more video tools available that allow publishers to help users organize and find content. At the same time, the cost of content delivery has fallen dramatically, and monetization schemes are finally coming to fruition.

See the full story at Contentinople.

— Ryan Lawler, Senior Editor, Contentinople

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