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The Name's Danger... Hank Danger

Light Reading
LR Mobile News Analysis
Light Reading
10/31/2002

The surname of the man hired as the new CEO of Danger Inc. (see Danger Hires Nothhaft) translates as "dangerous"...in German.

Hank Nothhaft is replacing Andy Rubin, who remains president of Danger and is assuming the role of chief strategy officer. [Ed. note: Rubin, whose name means "ruby" auf Deutsch, apparently just wasn't Dangerous enough.]

Matt, one of our eagle-eyed copy editors, spotted just how suitable Hank is for this new position.

"Not means emergency, distress, trouble, danger," Matt told us between puffs on his Lucky Strikes and sneaky gulps of whatever mysterious substance he has in that hip flask. "And the -haft means 'full of.' "

So the new CEO of Danger really is dangerous...

— Dan Jones, Senior Editor, Unstrung www.unstrung.com

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