'The Hulu of TV'

4:20 PM -- Today on Contentinople:

  • Roku's VP of Consumer Products, Tim Twerdahl, sat down with Contentinople to talk about why Roku's $99 set-top box will succeed where others have failed, and how the company plans to become "the Hulu of TV."

  • CBS's Last.fm launched the Personalized Visual Music player, which has prominent ads from sponsors running adjacent to the video window, just a day after CBS announced its move to combine all of its music-related assets into the new CBS Interactive Music Group.

  • According to Disney CEO Robert Iger, Disney decided to join Hulu because it was already positioned as a destination site for long-form video, whereas YouTube is still struggling to develop this positioning. But the biggest factor in the decision, Iger said, was the opportunity to take a stake in Hulu.

  • Meanwhile it was also announced that Iger is the highest-paid CEO in the media biz with a package totaling $51.1 million, according to the Associated Press's annual calculation of the highest-paid CEOs in America. All this despite Disney's 46 percent drop in profit for the second quarter of 2009.

And in today's News Bits, Amazon unveils its new large-screen version of the Kindle, the Kindle DX.

— The Staff, Contentinople

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