The Friday Five

Here's our quasi-weekly glance at a handful of cable-related stuff that happened this week and bears repeating or sharing:

  • As expected, Cisco Systems Inc. (Nasdaq: CSCO) has finally phased out the Scientific Atlanta brand for good, according to this story in Multichannel News. A company spokeswoman confirmed that the division has been renamed Cisco Service Provider Technology Group, and is helmed by SVP and GM Tony Bates. As part of the change, the old SA signage has been changed to Cisco at the facilities in Lawrenceville, Ga., and Cupertino, Calif. Also, former SA CEO Jim McDonald has been named executive advisor. And don't expect to see the old SA brand on any new set-tops rolling out the door. While it's clearly the final phase of the brand shift, the SA site, at last check Friday afternoon, was still using the Scientific Atlanta moniker, so drop by if you want to take one last gander and get all misty-eyed.

  • DSL Reports offers some details about a "High-speed Internet for Life" sweepstakes from Charter Communications Inc. . But, according to the fine print, all bets are off if the MSO sells the system that services the winner within three years.

  • We're getting close to a lawsuit a day on the cable vs. the Federal Communications Commission (FCC) battleground. The latest: The National Cable & Telecommunications Association (NCTA) is appealing a D.C. court to strike down an order to reduce the rates for leased access rights. Also this week, Comcast Corp. (Nasdaq: CMCSA, CMCSK) appealed the FCC-ordered ownership cap. (See Comcast Fights the Cap .)

  • Although details about "Project Canoe" are still being held close to the vest, we're continuing to see more momentum behind cable-related targeted video advertising. Motorola Inc. (NYSE: MOT), a key cable supplier, bought a piece of Invidi Technologies Corp. (See Motorola Invests in Invidi.) Charter, meanwhile, has agreed to let Nielsen use "anonymous" digital set-top box data for possible audience measurement purposes… starting with about 330,000 homes in the Los Angeles area. (See Nielsen Measures Charter Data.)

  • And we'll finish off with something that didn't make it into our earlier coverage of Nortel Networks Ltd. and Comcast's test of 100 Gbit/s optical links this week. (See Comcast, Nortel Put 100G to the Test .) Here's a pic of the prototype they used:

    Until next week…

    — Jeff Baumgartner, Site Editor, Cable Digital News

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