"Certainly the level of interaction is impressive compared to almost any advertising vehicle available today" comments Evan Neufeld, senior analyst at M:Metrics in the blurb about the firm's findings. "It is undeniable that text-based mobile advertising is both a highly prevalent and an extremely effective medium for engaging customers."
I'm not sure I believe this though. I receive about two of these ads a month on my phone now. I'm not sure, however, that they could really be described as advertising. They're irrelevant annoyances that try and hawk stuff that doesn't remotely interest me. I delete them instantly.
Isn't that really more like a form of mobile spam?
— Dan Jones, Site Editor, Unstrung