& cplSiteName &

Spirent Passes the Coffee Test

Ray Le Maistre
2/28/2018

BARCELONA -- MWC 2018 -- As with any major trade show or conference, access to quality coffee is almost as important as access to a wireless broadband connection.

Actually, scrap that. It's more important.

Fortunately at MWC, test and measurement systems specialist Spirent Technologies has for years realized the business and marketing benefits of installing a top quality barista team (this year, Katy and Ellie) that attracts show attendees to its booth.

Katy and Ellie may have had too much of their own fine espresso... that, or they're just incredibly happy to be here.
Katy and Ellie may have had too much of their own fine espresso... that, or they're just incredibly happy to be here.

To get people coming back, of course, the quality of the coffee has to be "top drawer," as us Brits would say. I can attest to the quality -- and it tastes as good as it looks (see below).

Other coffee stations are available, of course, and there have been some splendid efforts this year in the Ericsson village and at the NetScout stand, where the Light Reading team has been using the Orb TV studio facilities to interview industry experts.

But for sheer, consistent quality, Spirent retains the MWC coffee crown. Bravo!

— Ray 'the Grinder' Le Maistre, Resident Caffeine Addict, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Shades of Ray
One of the industry's most well known and respected figures, analyst Michael Howard, has passed away.
Various reports suggest there has been a relaxation on the trade position being taken by the US authorities with regards to Huawei, but the situation for US vendors is no clearer.
No matter what the US and China agree from now on, the dynamics of the global telecoms technology supply chain have changed forever.
The optical components specialist had its world turned upside down by the US ban on selling tech to Huawei. Can it regain its feet? Might it even get swallowed up in further components sector consolidation?
Colt, Filament, Mobileum and Synchronoss Technologies all submitted standout entries for most innovative blockchain for telecoms strategy in this year's Leading Lights contest.
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events