TeliaSonera Gives Up on Yoigo Sale

STOCKHOLM -- TeliaSonera has decided to continue developing its Spanish operator Yoigo. As a challenger with a clear price leading strategy, Yoigo has enjoyed an impressive expansion since it was launched in 2006 and the company reached 3.7 million subscriptions at year-end 2012. “Yoigo has great potential for further development, but as its market strategy does not quite match our other operations, we have been prepared to divest it if we were offered a price which fully reflects its future potential. As this requirement has not been met, we have discontinued the sales process and look forward to continue developing the company,” says Per-Arne Blomquist, TeliaSonera CEO. During 2012, Yoigo’s net sales grew 12.5 percent in local currency to the equivalent of SEK 8,382 million. The EBITDA increased 49.3 percent to SEK 627 million. TeliaSonera AB

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