MUNICH -- Telenor, one of Europe´s leading carriers, has launched Telenor’s Ring Back Tone Service ”Ventetoner” based on the technology of the European Computer Telecoms Group (ECT). From a shared central installation in Norway, the platform is enabled for eventual operations in other countries at a later stage. ECT has provided similar multi-country implementations in a number of important projects, addressing the typical double pressure on carriers to cut costs while at the same time introducing new and innovative services.

In order to minimize the organizational resources for administration, Telenor is using the interfaces available with the ECT solution to outsource all marketing and provisioning to multiple content providers. ECT provided the complete solution within 16 weeks from order to final acceptance.

The Ring Back Tone service will have WAP and SMS user interfaces for each country in its own language and currency as well as its own country-specific content. ECT’s technology enables Telenor to sell ring back tones to its subscribers via numerous content providers. Market penetration of the service increases significantly when multiple content providers sell ring back tones directly on their portals.

"We are certainly proud to provide a highly strategic carrier like Telenor with our solution. With Telenor´s leading position, both in Europe and on a global level, we are looking forward to explore the potential for future cooperation," comments Dr. Marshall E. Kavesh, CEO and founder of ECT, on the recent success.

Telenor Group (Nasdaq: TELN)