FORNEBU, Norway -- Who are the most innovative in the Nordic digital arena? Today sees the start of the Telenor competition to find the Nordic region's most innovative product or service with the greatest potential, whether it be TV, Internet or mobile based. This is the first time the NOK 250,000 prize will be awarded.

Telenor announced the digital media prize during the Digital Winners 2007 event in March last year, and the time has now come for relevant candidates to sign up for the competition.

"Innovation is incredibly important for a group like Telenor, which survives by delivering services and technology, which must be filled with exciting content so that people will use them. By launching the Telenor Digital Winners prize, we hope to stimulate suppliers into showing how they have created new, commercial ideas, products and services in today's digital market," says Morten Karlsen Sørby, Executive Vice President and head of Telenor's Nordic mobile and fixed network operations. "In addition we hope this prize will spark further innovation in the content industry and a better user experience in the digital mass market," continues Karlsen Sørby.

Telenor Group (Nasdaq: TELN)