Conviva measured the video data streams of multiple publishers that distributed EdgeConneX-enabled streams for Comcast across eight major metro areas in the US.
December 13, 2016
VERNDON, Va. -- EdgeConneX, specializing in global data center solutions at the edge of the network, and Conviva, powering every internet-connected screen with the most engaging experiences imaginable, today announces the availability of a new whitepaper documenting the benefits of EdgeConneX colocation services. Specifically, this study quantifies the improvements to Quality of Experience metrics for content delivery partners based on its 2016 research. Conviva measured the video data streams of multiple publishers that distributed EdgeConneX-enabled streams for Comcast across eight major metro areas in the United States. These measurements were compared against networks that did not utilize an edge localization strategy with EdgeConneX.
EdgeConneX colocation services minimize the distance between viewers and video content. The company’s Edge Data Centers® (EDCs) circumvent the distance, capacity constraints, multiple network hops and centralized processing loads that exist in traditional internet architecture. EdgeConneX and Conviva have been consistently measuring the impact of these colocation solutions on the quality of experience delivered to viewers. The Conviva findings in 2016 have proven once again that mobilization of content brings success and directly impacts the bottom line for both SVOD and AVOD publishers.
In the 2015 study, Conviva found a 12 to 20% reduction in rebuffering time when a content provider was localized in an EdgeConneX EDC and directly linked to the ISP. The 2016 study found an even greater benefit. The average performance improved 25% as a result of localizing content at the edge across eight metro areas in the United States. Furthermore, findings revealed that the EdgeConneX-enabled ISP’s improvement across these eight areas against the next leading CDN was 23%, and against national broadband providers was 16%. In the Pittsburgh metro area, as an example, Comcast, using EdgeConneX to enable their content delivery, has shown 19% improvement against the next leading CDN and 34% improvement against the next leading metro broadband provider.
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