STOCKHOLM -- Tele2 AB, ("Tele2"), (Stockholm Stock Exchange: TEL2 A and TEL2 B), today announced that the Board of Directors has appointed Harri Koponen as the new President and CEO of Tele2 AB effective from 18 August 2008. Harri Koponen succeeds Lars-Johan Jarnheimer as President and CEO.

Harri Koponen has a strong industry background from his previous roles as President and CEO at Wataniya Telecom, deputy CEO and president of International Operations at TeliaSonera AB, President and CEO at Sonera Corporation Ltd. and Executive VP and General Manager for Consumer Products North America at Ericsson AB.

Vigo Carlund, Chairman of the Board of Directors of Tele2 commented: "Lars-Johan Jarnheimer informed the board during the fall of 2007 of his desire to step down as CEO of Tele2 and as a result of a thorough executive search process the Board of Directors is pleased to announce the appointment of Harri Koponen as our new President and CEO of Tele2. Harri Koponen has forged a successful career within telecommunications over the last 19 years. His strong operational experience from emerging markets makes him extremely well suited to continue to lead Tele2, as it continues to focus on profitable growth across its core markets.

Lars-Johan has contributed tremendously to the successful development of Tele2 over the years and I have personally enjoyed working closely with him over the course of his career. It is my hope that the Kinnevik Group will continue to benefit from Lars-Johan Jarnheimer's unique experience and in-depth knowledge from retail, consumer marketing as well as telecommunications."

Tele2 AB (Nasdaq: TLTO)