'I wouldn't eat that if I were you'

October 11, 2007

1 Min Read
Tech for Fatties

5:40 PM -- Reuters reports on a new technology designed to make us feel guilty about eating. (Researchers are considering "Mom" as an appropriate name for the new system.)

  • Supermarket shoppers may soon be cruising the aisles with "intelligent" trolleys that warn them if they're buying too much junk food, technology experts say...

    It will read each product's individual code to give customers information about calories, nutrition, ethical sourcing and the environment...

Impressive stuff. All we need now is a machine that can calculate how much we weigh... Hmm...

  • "Shoppers want barcode readers on their trolleys to calculate the nutritional content and tell them when they have blown their calorific budget," said EDS's Sion Roberts, director of consumer industries and retail.

    "It's high-time that the humble barcode is recognized as a practical and cost-effective solution to consumers' thirst for information."

Right on! Where on Earth would we ever find nutrition facts if it were not for the humble barcode?

  • Some shoppers are already using advanced trolleys. Trials of touch-screen computers on shopping carts have been trialed in stores in the United States.

The trials have been trialed for the shopping shoppers. Excellent.

— Red Panda, Fat-Free Furball, Light Reading

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